Concepedia
Statistics
Publications
46
Citations
8.9K
H-Index
33
Active since
1993
Affiliations
University of Missouri(Current)
Villanova University
Columbia College - Missouri
Missouri College
Cornell University
Shaoming Zou is an author at University of Missouri specializing in business, marketing, and international business.
Publications per year
1993–2023
Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures
S. Tamer Çavuşgil, Shaoming Zou · Journal of Marketing · 1994 · 2K citations
Business, Marketing, Marketing Management +10
S. Tamer Çavuşgil, Shaoming Zou · Journal of Marketing · 1994 · 828 citations
The effects of customer participation in co-created service recovery
Beibei Dong, Kenneth R. Evans, Shaoming Zou · Journal of the Academy of Marketing Science · 2007 · 755 citations
Business, Marketing, Customer Relationship Management +13
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
Shaoming Zou, S. Tamer Çavuşgil · Journal of Marketing · 2002 · 698 citations
Business, Marketing, Strategy +11
Product and Promotion Adaptation in Export Ventures: An Empirical Investigation
S. Tamer Çavuşgil, Shaoming Zou, G. Mohan Naidu · Journal of International Business Studies · 1993 · 534 citations
Business, International Business, Strategic Management +16
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