Concepedia
Statistics
Publications
59
Citations
13K
H-Index
36
Active since
1982
Affiliations
University of Oklahoma(Current)
University of Missouri
Lamar University
Cornell University
Arizona State University
Kenneth R. Evans is an author at University of Oklahoma specializing in marketing, marketing management, and sales management.
Publications per year
1982–2021
Relationship Quality in Services Selling: An Interpersonal Influence Perspective
Lawrence A. Crosby, Kenneth R. Evans, Deborah Cowles · Journal of Marketing · 1990 · 4K citations
Business, Marketing, Marketing Management +11
Lawrence A. Crosby, Kenneth R. Evans, Deborah Cowles · Journal of Marketing · 1990 · 2.1K citations
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal et al. · SSRN Electronic Journal · 2006 · 2K citations · Full text
Business, Marketing, Marketing Management +16
The effects of customer participation in co-created service recovery
Beibei Dong, Kenneth R. Evans, Shaoming Zou · Journal of the Academy of Marketing Science · 2007 · 755 citations
Business, Marketing, Customer Relationship Management +13
Influence of customer participation on creating and sharing of new product value
Eric Fang, Robert W. Palmatier, Kenneth R. Evans · Journal of the Academy of Marketing Science · 2008 · 407 citations
Business, Marketing, Marketing Management +14
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