Concepedia
Statistics
Publications
30
Citations
9.4K
H-Index
22
Active since
1981
Affiliations
Arizona State University(Current)
University of Nebraska–Lincoln
BI Norwegian Business School
Georgia State University
University of Michigan
Lawrence A. Crosby is an author at Arizona State University specializing in marketing, business, and management.
Publications per year
1981–2023
Relationship Quality in Services Selling: An Interpersonal Influence Perspective
Lawrence A. Crosby, Kenneth R. Evans, Deborah Cowles · Journal of Marketing · 1990 · 4K citations
Business, Marketing, Marketing Management +11
Lawrence A. Crosby, Kenneth R. Evans, Deborah Cowles · Journal of Marketing · 1990 · 2.1K citations
Effects of Relationship Marketing on Satisfaction, Retention, and Prices in the Life Insurance Industry
Lawrence A. Crosby, Nancy Stephens · Journal of Marketing Research · 1987 · 979 citations
Business, Economics, Marketing +13
Lawrence A. Crosby, Nancy Stephens · Journal of Marketing Research · 1987 · 459 citations
Relational bonds in industrial exchange: An experimental test of the transaction cost economic framework
Bruce K. Pilling, Lawrence A. Crosby, Donald W. Jackson · Journal of Business Research · 1994 · 223 citations
Social Sciences, Business Economics, Economics +8
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