Bruce K. Pilling - Concepedia

Author

Bruce K. Pilling

Georgia State University

Also Known As

B. PILLING, B. Pilling, BRUCE PILLING, Bruce K Pilling, Bruce K. Pilling, Bruce Pilling

Publications

862

Citations

H-Index

Concepts

All Affiliations

Georgia State University Arizona State University

About

Bruce K. Pilling is an author at Georgia State University specializing in business, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	10	10	706
2	Management	10	10	561
3	Education	2	2	39
4	Engineering	2	2	53
5	Health Sciences	1	1	75

Bruce K. Pilling

Publications

824

Citations

H-Index

Page 1

	Year	Citations
Relational bonds in industrial exchange: An experimental test of the transaction cost economic framework Bruce K. Pilling, Lawrence A. Crosby, Donald W. Jackson Journal of Business Research EconomicsIndustrial ExchangeMarket MechanismTradeExperimental Test	1994	223
Developing typologies of consumer motives for use of technologically based banking services Gloria Barczak, Pam Scholder Ellen, Bruce K. Pilling Journal of Business Research Customer SatisfactionFintechSelf-service TechnologyDigital MarketingBanking Services	1997	144
Cooperative Exchange: Rewards and Risks Bruce K. Pilling, Li Zhang International Journal of Purchasing and Materials Management Cooperation TheoryNegotiationGame TheoryClient-supplier RelationshipsManagement	1992	99
An Empirical Examination of the Impact of Salesperson Empathy and Professionalism and Merchandise Salability on Retail Buyers' Evaluations Bruce K. Pilling, Sevo Eroglu Journal of Personal Selling and Sales Management Customer ExperienceCustomer SatisfactionConsumer StudyEmpathyConsumer Research	1994	75
Channel Efficiency Boonghee Yoo, Naveen Donthu, Bruce K. Pilling Journal of Marketing Channels ProductivityOperating EfficiencyPerformance EfficiencyOverall CompetitivenessResource Efficiency	1998	50
Control Mechanisms Within Export Channels of Distribution Harash J. Sachdev, Daniel C. Bello, Bruce K. Pilling Journal of Global Marketing EngineeringTradeProduction ManagementExport StagesIndustrial Organization	1995	41
Accounting for the Impact of Territory Characteristics on Sales Performance: Relative Efficiency as a Measure of Salesperson Performance Bruce K. Pilling, Naveen Donthu, Steve W. Henson Journal of Personal Selling and Sales Management Performance ManagementCustomer SatisfactionProductivityAlternative ConceptualizationPerformance Measure	1999	41
Competition Among Franchises, Company-Owned Units and Independent Operators: Bruce K. Pilling, Steve W. Henson, Boonghee Yoo Journal of Marketing Channels EconomicsFranchise SystemsDynamic ModelManagementBusiness	1995	38
Revitalizing Your National Account Marketing Program James S. Boles, Bruce K. Pilling, George W. Goodwyn Journal of Business and Industrial Marketing Social MarketingNam ProgramNational Account ProgramAuditingAbsolute Decision Rules	1994	34
Using Employer Input to Assess Graduate Marketing Education Effectiveness: A Working Example of Curriculum Development Pam Scholder Ellen, Bruce K. Pilling Marketing Education Review Marketing AnalyticsWorking ExampleProfessional SellingBusinessEducation	2002	21

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