Concepedia

Bruce K. Pilling

BK

14

Publications

824

Citations

13

H-Index

1966

Active since

Affiliations

Georgia State University(Current)

Arizona State University

Bruce K. Pilling is an author at Georgia State University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingEconomicsBusiness StrategyConsumer ResearchEconomic AnalysisMarketing ManagementProfessional SellingCustomer Satisfaction

Publications per year

1966–2012

14

Publications

14

Relational bonds in industrial exchange: An experimental test of the transaction cost economic framework

Bruce K. Pilling, Lawrence A. Crosby, Donald W. Jackson · Journal of Business Research · 1994 · 223 citations

Economics, Industrial Exchange, Market Mechanism +8

Developing typologies of consumer motives for use of technologically based banking services

Gloria Barczak, Pam Scholder Ellen, Bruce K. Pilling · Journal of Business Research · 1997 · 144 citations

Customer Satisfaction, Fintech, Self-service Technology +13

Cooperative Exchange: Rewards and Risks

Bruce K. Pilling, Li Zhang · International Journal of Purchasing and Materials Management · 1992 · 99 citations

Cooperation Theory, Negotiation, Game Theory +18

An Empirical Examination of the Impact of Salesperson Empathy and Professionalism and Merchandise Salability on Retail Buyers' Evaluations

Bruce K. Pilling, Sevo Eroglu · Journal of Personal Selling and Sales Management · 1994 · 75 citations

Customer Experience, Customer Satisfaction, Consumer Study +21

Channel Efficiency

Boonghee Yoo, Naveen Donthu, Bruce K. Pilling · Journal of Marketing Channels · 1998 · 50 citations

Productivity, Operating Efficiency, Performance Efficiency +14

Rows per page

1–5 of 14