Concepedia
Journal of Business Research · 1997 · 144 citations · 21 references
Customer SatisfactionFintechSelf-service TechnologyDigital MarketingBanking ServicesInteractive MarketingFinancial TechnologyManagementBusinessConsumer ResearchFintech AdoptionConsumer BehaviorDigital BankingMarketingConsumer MotivesRetail Banking
21
A Coefficient of Agreement for Nominal Scales
Jacob Cohen · Educational and Psychological Measurement · 1960 · 40.1K citations
Natural Language Processing, Engineering, Language Corpus +6
Cluster Analysis in Marketing Research: Review and Suggestions for Application
Girish Punj, David W. Stewart · Journal of Marketing Research · 1983 · 2K citations
Marketing Analytics, Customer Satisfaction, Cluster Development +11
Innovativeness, Novelty Seeking, and Consumer Creativity
Elizabeth C. Hirschman · Journal of Consumer Research · 1980 · 1.7K citations
Innovation Adoption, Consumer Study, Consumer Research +18
Girish Punj, David W. Stewart · Journal of Marketing Research · 1983 · 988 citations
Marketing Analytics, Customer Satisfaction, Cluster Development +15
Characteristics of Adopters and Non-Adopters of Home Computers
Mary Dee Dickerson, James W. Gentry · Journal of Consumer Research · 1983 · 614 citations
Assistive Technology, Journal Article Characteristics, Digital Marketing +15