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Innovativeness, Novelty Seeking, and Consumer Creativity
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1980
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Innovation AdoptionConsumer StudyConsumer ResearchJournalismInnovative ApproachesConsumer CultureCreativityManagementConsumer BehaviorBrand BuildingConsumerismDecember 1980Novelty SeekingMarketingAdvertisingInnovationInnovation StudyBusinessJournal Article InnovativenessSocial InnovationMarketing Insights
Journal Article Innovativeness, Novelty Seeking, and Consumer Creativity Get access Elizabeth C. Hirschman Elizabeth C. Hirschman Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 3, December 1980, Pages 283–295, https://doi.org/10.1086/208816 Published: 01 December 1980 Article history Received: 01 July 1979 Revision received: 01 June 1980 Published: 01 December 1980
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