Publication | Closed Access
Cluster Analysis in Marketing Research: Review and Suggestions for Application
2K
Citations
66
References
1983
Year
Marketing AnalyticsCustomer SatisfactionCluster DevelopmentInteractive MarketingManagementBusinessConsumer ResearchPerformance CharaCluster AnalysisMarketing TheoryMarketingMarket SegmentationStatisticsMarketing Problems
Applications of cluster analysis to marketing problems are reviewed. Alternative methods of cluster analysis are presented and evaluated in terms of recent empirical work on their performance chara...
| Year | Citations | |
|---|---|---|
Page 1
Page 1