Concepedia

Girish Punj

GP

38

Publications

6.6K

Citations

28

H-Index

1978

Active since

Affiliations

University of Connecticut(Current)

Clark University

Mississippi State University

Vanderbilt University

University of Auckland

Girish Punj is an author at University of Connecticut specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorBehavioral Decision MakingBehavioral EconomicsInteractive MarketingConsumer Decision MakingDecision Theory

Publications per year

1978–2021

38

Publications

38

Cluster Analysis in Marketing Research: Review and Suggestions for Application

Girish Punj, David W. Stewart · Journal of Marketing Research · 1983 · 2K citations

Marketing Analytics, Customer Satisfaction, Cluster Development +11

Cluster Analysis in Marketing Research: Review and Suggestions for Application

Girish Punj, David W. Stewart · Journal of Marketing Research · 1983 · 988 citations

Marketing Analytics, Customer Satisfaction, Cluster Development +15

A Model of Consumer Information Search Behavior for New Automobiles

Girish Punj, Richard Staelin · Journal of Consumer Research · 1983 · 712 citations

Customer Satisfaction, Consumer Study, Exploratory Search +23

Repercussions of promoting an ideology of consumption: consumer misbehavior

Ronald A. Fullerton, Girish Punj · Journal of Business Research · 2002 · 418 citations

Consumer Decision Making, Consumer Uncertainty, Consumer Culture +7

A Typology of Individual Search Strategies Among Purchasers of New Automobiles

David H. Furse, Girish Punj, David W. Stewart · Journal of Consumer Research · 1984 · 358 citations

March 1984, Behavioral Decision Making, Consumer Study +22

Rows per page

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