Ronald A. Fullerton - Concepedia

Author

Ronald A. Fullerton

Southeastern University

Also Known As

, R Fullerton, R. A. Fullerton, R.A. Fullerton, Ronald A. Fullerton, Ronald Fullerton

Publications

2.1K

Citations

H-Index

Concepts

All Affiliations

Southeastern University University of Connecticut American University in Cairo

About

Ronald A. Fullerton is an author at Southeastern University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	12	13	994
2	Arts	3	3	68
3	Education	1	1	45
4	Health Sciences	1	1	24
5	Humanities	1	1	56

Ronald A. Fullerton

Publications

Citations

H-Index

Page 1

	Year	Citations
Repercussions of promoting an ideology of consumption: consumer misbehavior Ronald A. Fullerton, Girish Punj Journal of Business Research Consumer Decision MakingConsumer UncertaintyConsumer CultureConsumer MisbehaviorManagement	2002	418
Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation George S. Low, Ronald A. Fullerton Journal of Marketing Research Brand StrategyPersonal BrandingBrand Manager SystemHistory Of MarketingManagement	1994	308
How Modern is Modern Marketing? Marketing's Evolution and the Myth of the “Production Era” Ronald A. Fullerton Journal of Marketing Production Era ConceptAdvertisingBusiness HistoryHistory Of MarketingManagement	1988	253
Choosing to Misbehave: a Structural Model of Aberrant Consumer Behavior Ronald A. Fullerton, Girish Punj Advances in consumer research Behavioral SciencesConsumer Decision MakingConsumer ChoiceBehavioral Decision MakingConsumer Study	1993	247
Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation George S. Low, Ronald A. Fullerton Journal of Marketing Research	1994	133
How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era" Ronald A. Fullerton Journal of Marketing History Of MarketingManagementBusinessMarketing CommunicationProduction Era	1988	129
Historical methodology: the perspective of a professionally trained historian turned marketer Ronald A. Fullerton Journal of Historical Research in Marketing Consumer ResearchMarketing ContextEconomic HistoryHistorical ScholarshipHistory Of Marketing	2011	56
What Is Consumer Misbehavior Ronald A. Fullerton, Girish Punj ACR North American Advances MarketingConsumer Decision MakingConsumer UncertaintyBehavioral SciencesConsumer Misbehavior	1997	55
The birth of consumer behavior: motivation research in the 1940s and 1950s Ronald A. Fullerton Journal of Historical Research in Marketing Motivation ResearchBehavioral Decision MakingConsumer MotivationConsumer StudyConsumer Research	2013	45
Can Consumer Misbehavior Be Controlled? a Critical Analysis of Two Major Control Techniques Ronald A. Fullerton, Girish Punj ACR North American Advances Control EnvironmentBehavioral Decision MakingConsumer Product SafetyConsumer StudyManagement	1997	42

Page 1