George S. Low

The measurement and dimensionality of brand associations

George S. Low, Charles W. Lamb · Journal of Product & Brand Management · 2000 · 1K citations

Business, Marketing, Marketing Management +11

Antecedents and consequences of salesperson burnout

George S. Low, David W. Cravens, Ken Grant et al. · European Journal of Marketing · 2001 · 318 citations

Management, Human Resource Management, Organizational Behavior +15

Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation

George S. Low, Ronald A. Fullerton · Journal of Marketing Research · 1994 · 312 citations

Business, Marketing, Marketing Management +16

Correlates of Integrated Marketing Communications

George S. Low · Journal of Advertising Research · 2000 · 216 citations

Management, Marketing, Marketing Management +12

Factors Affecting the Use of Information in the Evaluation of Marketing Communications Productivity

George S. Low, J. J. Mohr · Journal of the Academy of Marketing Science · 2001 · 158 citations

Business, Marketing, Marketing Management +11