Concepedia

Charles W. Lamb

CW

46

Publications

3.5K

Citations

28

H-Index

1968

Active since

Affiliations

Texas Christian University(Current)

Metal Industries Research & Development Centre

Texas A&M University

BC Cancer Agency

Charles W. Lamb is an author at Texas Christian University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchCustomer SatisfactionEducationMarketing StrategyMarketing CommunicationEngineeringMarketing Management

Publications per year

1968–2020

46

Publications

46

The measurement and dimensionality of brand associations

George S. Low, Charles W. Lamb · Journal of Product & Brand Management · 2000 · 994 citations

Customer Satisfaction, Brand Strategy, Consumer Research +16

The impact of selected environmental forces upon consumers' willingness to buy foreign products

Chih-Kang Wang, Charles W. Lamb · Journal of the Academy of Marketing Science · 1983 · 353 citations

Economics, Environmental Forces, Green Marketing +9

An Evaluation of the Servqual Scales in a Retailing Setting

David W. Finn, Charles W. Lamb · ACR North American Advances · 1991 · 253 citations

Customer Satisfaction, Service Quality, Service Research +9

Marketing Government and Social Services

Patrick E. Murphy, John L. Crompton, Charles W. Lamb · Journal of Marketing · 1987 · 189 citations

Entertainment Marketing, Social Marketing, Overview Advertising +19

Marketing's role in product and service quality

David W. Cravens, Charles W. Holland, Charles W. Lamb et al. · Industrial Marketing Management · 1988 · 157 citations

Customer Satisfaction, Service Quality, Service Research +3

Rows per page

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