Concepedia
Journal of the Academy of Marketing Science · 1983 · 354 citations · 17 references
BusinessInternational BusinessMarketingConsumer BehaviorInternational MarketingInternational TradeChoice ModelingConsumer InvolvementConsumer WantsCross-cultural Consumer BehaviorCultural Influences On ConsumptionInternational Consumer Decision-making
17
Estimating Nonresponse Bias in Mail Surveys
J. Scott Armstrong, Terry Overton · Journal of Marketing Research · 1977 · 10K citations
Public Health, Social Psychology, Public Opinion +10
A Comparison of Japanese and U.S. Attitudes toward Foreign Products
Akira Nagashima · Journal of Marketing · 1970 · 571 citations
Business, International Business, Marketing +9
Product Bias in the Central American Common Market
Robert D. Schooler · Journal of Marketing Research · 1965 · 560 citations
Social Sciences, Business Economics, Economics +8
A Comparative “Made In” Product Image Survey among Japanese Businessmen
Akira Nagashima · Journal of Marketing · 1977 · 365 citations
Business, Marketing, Marketing Management +7
Robert D. Schooler · Journal of Marketing Research · 1965 · 365 citations