Chih-Kang Wang

Statistics

Publications

Citations

414

H-Index

Active since

1980

Affiliations

Metal Industries Research & Development Centre(Current)

Chih-Kang Wang is an author at Metal Industries Research & Development Centre specializing in international business, cultural influences on consumption, and international marketing.

Publications per year

1980–1983

Publications

The impact of selected environmental forces upon consumers' willingness to buy foreign products

Chih-Kang Wang, Charles W. Lamb · Journal of the Academy of Marketing Science · 1983 · 354 citations

Business, International Business, Marketing +9

Foreign environmental factors influencing American consumers' predispositions toward European products

Chih-Kang Wang, Charles W. Lamb · Journal of the Academy of Marketing Science · 1980 · 60 citations

Business, International Business, Marketing +12

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