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Estimating Nonresponse Bias in Mail Surveys
9.7K
Citations
38
References
1977
Year
Behavioral Decision MakingConsumer ResearchValid PredictionsSocial InfluenceJournalismSocial SciencesSurvey (Human Research)BiasManagementUnconscious BiasStatisticsSelection BiasSubjective EstimatesBias DetectionMarketingBehavioral EconomicsWeb Survey MethodNonresponse BiasPersuasionSurvey Methodology
Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies. For estimates of the magnitude of bias, the use of extrapolations led to substantial improvements over a strategy of not using extrapolations.
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