Concepedia

Conrad Berenson

CB

9

Publications

530

Citations

9

H-Index

1963

Active since

Affiliations

Baruch College(Current)

Conrad Berenson is an author at Baruch College specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchProduct ManagementCustomer SatisfactionInteractive MarketingInformationRisk ManagementBusiness Strategy

Publications per year

1963–1994

9

Publications

9

Mail Surveys and Response Rates: A Literature Review

Leslie Lazar Kanuk, Conrad Berenson · Journal of Marketing Research · 1975 · 243 citations

Risk- and Personality-Related Dimensions of Store Choice

Joseph F. Dash, Leon G. Schiffman, Conrad Berenson · Journal of Marketing · 1976 · 101 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +18

Risk- and Personality-Related Dimensions of Store Choice

Joseph F. Dash, Leon G. Schiffman, Conrad Berenson · Journal of Marketing · 1976 · 56 citations

Behavioral Decision Making, Store Choice, Compulsive Shopping +7

The Purchasing Executive's Adaptation To The Product Life Cycle

Conrad Berenson · Journal of Purchasing · 1967 · 32 citations

Purchasing Executive, Product Lifecycle, Management +8

Pruning the Product Line

Conrad Berenson · Business Horizons · 1963 · 21 citations

Industrial Design, Software Product Line, Product Line +2

Rows per page

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