Concepedia

Leon G. Schiffman

LG

34

Publications

2.6K

Citations

23

H-Index

1969

Active since

Affiliations

Hofstra University(Current)

St. John's University

Pace University

Morgan State University

Leon G. Schiffman is an author at Hofstra University specializing in marketing, consumer research, and management.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessSocial SciencesArtsCommunicationInteractive MarketingSocial Influence

Publications per year

1969–2015

34

Publications

34

Consumer behavior, 7th ed

Leon G. Schiffman, Leslie Lazar Kanuk · 2000 · 412 citations

Consumer Preferences, Consumer Decision Making, Consumer Uncertainty +9

Cognitive Age: a Nonchronological Age Variable

Benny Barak, Leon G. Schiffman · ACR North American Advances · 1981 · 249 citations

Cognitive Science, Developmental Cognitive Neuroscience, Dementia +6

Consumption values and relationships: segmenting the market for frequency programs

Mary M. Long, Leon G. Schiffman · Journal of Consumer Marketing · 2000 · 248 citations

Service Provider, Customer Satisfaction, Consumer Economics +21

Value orientations of new-age elderly: The coming of an ageless market

Leon G. Schiffman, Elaine Sherman · Journal of Business Research · 1991 · 164 citations

Aging, Health Sciences, Geriatrics +11

Cybersenior Empowerment: How Some Older Individuals Are Taking Control of Their Lives

Charles A. McMellon, Leon G. Schiffman · Journal of Applied Gerontology · 2002 · 153 citations

Digital Society, Their Lives, Ageism +26

Rows per page

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