Concepedia

Leon G. Schiffman

LG

Statistics

Publications

34

Citations

2.6K

H-Index

23

Active since

1969

Affiliations

Hofstra University(Current)

St. John's University

Pace University

Morgan State University

Leon G. Schiffman is an author at Hofstra University specializing in marketing, marketing management, and consumer behavior.

Publications per year

1969–2015

34

Publications

34

Consumer behavior, 7th ed

Leon G. Schiffman, Leslie Lazar Kanuk · 2000 · 412 citations

Business, Marketing, Marketing Management +12

Cognitive Age: a Nonchronological Age Variable

Benny Barak, Leon G. Schiffman · ACR North American Advances · 1981 · 249 citations

Education, Human Development, Psychology +9

Consumption values and relationships: segmenting the market for frequency programs

Mary M. Long, Leon G. Schiffman · Journal of Consumer Marketing · 2000 · 248 citations

Business, Marketing, Marketing Management +16

Value orientations of new-age elderly: The coming of an ageless market

Leon G. Schiffman, Elaine Sherman · Journal of Business Research · 1991 · 165 citations

Education, Marketing, Marketing Management +6

Cybersenior Empowerment: How Some Older Individuals Are Taking Control of Their Lives

Charles A. McMellon, Leon G. Schiffman · Journal of Applied Gerontology · 2002 · 155 citations

Social Sciences, Social Psychology, Sociology +13

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