Concepedia

Charles A. McMellon

CA

9

Publications

549

Citations

9

H-Index

1997

Active since

Affiliations

Hofstra University(Current)

Pace University

St. John's University

City University of New York

Charles A. McMellon is an author at Hofstra University specializing in management, marketing, and communication.

Top concepts

MarketingManagementCommunicationConsumer ResearchArtsBusinessSocial MediaSocial ComputingConsumer BehaviorInteractive Marketing

Publications per year

1997–2006

9

Publications

9

Exploring the determinants of retail service quality on the Internet

Mary M. Long, Charles A. McMellon · Journal of Services Marketing · 2004 · 249 citations

Total Quality Management, Customer Satisfaction, Consumer Uncertainty +22

Cybersenior Empowerment: How Some Older Individuals Are Taking Control of Their Lives

Charles A. McMellon, Leon G. Schiffman · Journal of Applied Gerontology · 2002 · 153 citations

Digital Society, Their Lives, Ageism +26

Cybersenior Mobility: Why Some Older Consumers May Be Adopting the Internet

Charles A. McMellon, Leon G. Schiffman · ACR North American Advances · 2000 · 52 citations

Social Media, Internet Science, Digital Marketing +13

Consuming Cyberseniors: Some Personal and Situational Characteristics That Influence Their On-Line Behavior

Charles A. McMellon, Leon G. Schiffman, Elaine Sherman · ACR North American Advances · 1997 · 21 citations

Cybercrime, Behavioral Sciences, Social Media +14

Sympathy, Patriotism and Cynicism: Post-9/11 New York City Newspaper Advertising Content and Consumer Reactions

Charles A. McMellon, Mary M. Long · Journal of Current Issues & Research in Advertising · 2006 · 20 citations

Citizen Journalism, Targeted Advertising, Consumer Research +23

Rows per page

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