Publication | Closed Access
Marketing Government and Social Services
189
Citations
0
References
1987
Year
Entertainment MarketingSocial MarketingOverview AdvertisingSmall Business MarketingSocial Service AgenciesHealthcare MarketingManagementMarketing CommunicationPublic PolicyMedia MarketingIntegrated MarketingMarketing TheoryPromotion (Marketing)AdvertisingMarketingCampaign PlanningBusinessSocial ServicesMarketing ManagementAdvertising EffectivenessUnresponsiveness Allocation DecisionsMarketing Strategy
What is Marketing? Relevance of Marketing to Government and Social Service Agencies Developing a Marketing Plan Evaluating Marketing Efforts Identifying Potential Target Markets Selecting Target Markets and Identifying Sources of Unresponsiveness Allocation Decisions: Equity Issue Strategic Distribution of Services Program Management New Program Development Diffusion of New Services Program Retrenchment Objectives of Pricing Establishing a Price Promotion: An Overview Advertising and Public Service Announcements Personal Selling Publicity and Incentives.