Concepedia

Campaign Planning

Campaign Planning is a strategic process within advertising and social media marketing that involves the systematic design, coordination, and scheduling of promotional activities to achieve specific communication objectives within a defined timeframe and target audience.

431

Publications

20K

Citations

979

Authors

438

Institutions

Publications per year

2017–2026

89

Parents

Children

Publications

431

1–5 of 431

Authors

979

  1. IG
    Ian Grant

    University of Strathclyde, United Kingdom

    4 publications · 96 citations

    4

    h-index

  2. SM
    Seth M. Noar

    University of North Carolina at Chapel Hill, United States

    4 publications · 72 citations

    4

    h-index

  3. YY
    Yanwu Yang

    Huazhong University of Science and Technology, China

    4 publications · 116 citations

    4

    h-index

  4. MH
    Marian Huhman

    National Center for Chronic Disease Prevention and Health Promotion, United States

    4 publications · 186 citations

    4

    h-index

  5. EM
    Edward Maibach

    George Mason University, United States

    3 publications · 312 citations

    3

    h-index

1–5 of 979

Institutions

438

  1. University of Maryland, College Park

    College Park, United States

    7 h-index

    7 publications

    292 citations

  2. University of Strathclyde

    Glasgow, United Kingdom

    6 h-index

    7 publications

    210 citations

  3. University of Pennsylvania

    Philadelphia, United States

    6 h-index

    16 publications

    1.1K citations

  4. Yale University

    New Haven, United States

    5 h-index

    5 publications

    319 citations

  5. Northwestern University

    Evanston, United States

    5 h-index

    5 publications

    229 citations

  6. University of Michigan

    Ann Arbor, United States

    5 h-index

    6 publications

    603 citations

  7. Carnegie Mellon University

    Pittsburgh, United States

    4 h-index

    5 publications

    234 citations

  8. RTI International

    Durham, United States

    4 h-index

    14 publications

    304 citations

1–8 of 438

Venues

  1. Choice Reviews Online

    CRO · 16 publications · 2.6K citations

    15

    h-index

  2. Journal of Marketing Research

    12 publications · 639 citations

    12

    h-index

  3. Journal of Advertising Research

    JAR · 12 publications · 1.2K citations

    12

    h-index

  4. Journal of Marketing

    JM · 9 publications · 286 citations

    9

    h-index

  5. Social Marketing Quarterly

    9 publications · 325 citations

    9

    h-index

1–5