Concepedia

Yanwu Yang

YY

Statistics

Publications

24

Citations

621

H-Index

18

Active since

2007

Affiliations

Huazhong University of Science and Technology(Current)

Shandong Institute of Automation

Chinese Academy of Sciences

University of Arizona

Beijing Jiaotong University

Yanwu Yang is an author at Huazhong University of Science and Technology specializing in business, advertising, and marketing.

Publications per year

2007–2024

24

Publications

24

Computational Advertising: A Paradigm Shift for Advertising and Marketing?

Yanwu Yang, Yinghui Yang, Bernard J. Jansen et al. · IEEE Intelligent Systems · 2017 · 61 citations

Business, Marketing, Marketing Management +14

A Budget Optimization Framework for Search Advertisements Across Markets

Yanwu Yang, Jie Zhang, Rui Qin et al. · IEEE Transactions on Systems Man and Cybernetics - Part A Systems and Humans · 2011 · 50 citations

Business, Marketing, Marketing Management +16

Optimal Budget Allocation Across Search Advertising Markets

Yanwu Yang, Daniel Zeng, Yinghui Yang et al. · INFORMS journal on computing · 2015 · 49 citations

Business, Business Economics, Economics +15

Ranking with decision tree

Fen Xia, Wensheng Zhang, Fuxin Li et al. · Knowledge and Information Systems · 2008 · 45 citations

Business, Decision Sciences, Decision Analysis +7

Integration of technology and finance, digital transformation and corporate green innovation

Yanwu Yang, Yanwu Yang, Yutong Liu et al. · Finance research letters · 2024 · 45 citations

Business, Strategic Management, Technology Management +13

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