Concepedia

Yinghui Yang

YY

Statistics

Publications

11

Citations

397

H-Index

10

Active since

2005

Affiliations

University of California, Davis(Current)

Tsinghua University

Shanghai University of Finance and Economics

Huazhong University of Science and Technology

Yinghui Yang is an author at University of California, Davis specializing in business, computer science, and computing.

Publications per year

2005–2024

11

Publications

11

Web user behavioral profiling for user identification

Yinghui Yang · Decision Support Systems · 2010 · 113 citations

Business, Computer Science, Information Systems +14

Computational Advertising: A Paradigm Shift for Advertising and Marketing?

Yanwu Yang, Yinghui Yang, Bernard J. Jansen et al. · IEEE Intelligent Systems · 2017 · 61 citations

Business, Marketing, Marketing Management +14

Optimal Budget Allocation Across Search Advertising Markets

Yanwu Yang, Daniel Zeng, Yinghui Yang et al. · INFORMS journal on computing · 2015 · 49 citations

Business, Business Economics, Economics +15

Evaluation of Online Personalization Systems: A Survey of Evaluation Schemes and a Knowledge-Based Approach

Yinghui Yang, Balaji Padmanabhan · Journal of electronic commerce research · 2005 · 42 citations

Business, Computer Science, Information Systems +15

Toward user patterns for online security: Observation time and online user identification

Yinghui Yang, Balaji Padmanabhan · Decision Support Systems · 2009 · 31 citations

Computing, Computer Science, Cybersecurity +17

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