Concepedia
Statistics
Publications
12
Citations
661
H-Index
11
Active since
2003
Affiliations
University of Strathclyde(Current)
University of Edinburgh
Ian Grant is an author at University of Strathclyde specializing in marketing, business, and advertising.
Publications per year
2003–2015
Why young consumers are not open to mobile marketing communication
Ian Grant, Stephanie O’Donohoe · International Journal of Advertising · 2007 · 194 citations · Full text
Social Sciences, Communication, Marketing +14
Spreadable Media: Creating Value and Meaning in a Networked Culture
Stephanie O’Donohoe, Ian Grant · International Journal of Advertising · 2014 · 151 citations
Social Sciences, Communication, Cultural Studies +17
Young Peoples' Relationships with Online Marketing Practices: An Intrusion Too Far?
Ian Grant · Journal of Marketing Management · 2005 · 67 citations
Social Sciences, Communication, Marketing +17
“Following the yellow brick road” – young adults’ experiences of the information super‐highway
Ian Grant, Kathryn Waite · Qualitative Market Research An International Journal · 2003 · 55 citations
Social Sciences, Communication, Marketing +12
Account planning in Scottish advertising agencies: a discipline in transition
Keith Crosier, Ian Grant, Charlotte Gilmore · Journal of Marketing Communications · 2003 · 33 citations
Business, Accountancy, Accounting +13
1–5 of 12