Concepedia

Keith Crosier

KC

Statistics

Publications

6

Citations

180

H-Index

6

Active since

1983

Affiliations

University of Strathclyde(Current)

University of Edinburgh

Keith Crosier is an author at University of Strathclyde specializing in advertising, business, and advertising management.

Publications per year

1983–2004

6

Publications

6

How effectively do marketing journals transfer useful learning from scholars to practitioners?

Keith Crosier · Marketing Intelligence & Planning · 2004 · 56 citations

Business, Marketing, Marketing Management +9

Advertising complainants: who and where are they?

Keith Crosier, B. Zafer Erdoğan · Journal of Marketing Communications · 2001 · 43 citations

Social Sciences, Geography, Human Geography +11

Account planning in Scottish advertising agencies: a discipline in transition

Keith Crosier, Ian Grant, Charlotte Gilmore · Journal of Marketing Communications · 2003 · 33 citations

Business, Accountancy, Accounting +13

The Risk of Collateral Damage in Advertising Campaigns

Keith Crosier, Tony Hernández, Sandra Mohabir-Collins et al. · Journal of Marketing Management · 1999 · 24 citations

Business, Communication, Marketing +13

Towards a Praxiology of Advertising

Keith Crosier · International Journal of Advertising · 1983 · 14 citations

Business, Communication, Marketing +14

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