Stephanie O’Donohoe

Netnography: Doing Ethnographic Research Online

Stephanie O’Donohoe · International Journal of Advertising · 2010 · 2K citations

Social Sciences, Anthropology, Communication +14

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Stephanie O’Donohoe, Ilya Vedrashko · International Journal of Advertising · 2011 · 245 citations

Business, Marketing, Marketing Management +12

Cognitive Surplus: Creativity and Generosity in a Connected Age

Stephanie O’Donohoe, Hannah Craik · International Journal of Advertising · 2010 · 240 citations

Social Sciences, Psychology, Social Psychology +14

Advertising Uses and Gratifications

Stephanie O’Donohoe · European Journal of Marketing · 1994 · 228 citations

Business, Communication, Marketing +14

Why young consumers are not open to mobile marketing communication

Ian Grant, Stephanie O’Donohoe · International Journal of Advertising · 2007 · 194 citations · Full text

Social Sciences, Communication, Marketing +14