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Netnography: Doing Ethnographic Research Online
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2010
Year
Social ResearchDigital CultureCultureAdvertisingDigital SocietyOnline CommunitiesEducationEthnographyAnthropologyInternational JournalEthnomethodologyCultural ImpactDigital EthnographySocial AnthropologyCultural AnthropologyMedia Studies
(2010). Netnography: Doing Ethnographic Research Online. International Journal of Advertising: Vol. 29, No. 2, pp. 328-330.