International Journal of Advertising · 2010 · 2K citations · 0 references
Social SciencesAnthropologyCommunicationAdvertisingEthnographyMedia StudiesEthnographic InterviewingEthnographic MethodsEthnographic ResearchEthnographic WritingEthnography Of CommunicationMedia AnthropologyEthnographic InterviewsEthnographic Research DesignEthnography Of ConsumptionOnline EthnographyPublic Ethnography
(2010). Netnography: Doing Ethnographic Research Online. International Journal of Advertising: Vol. 29, No. 2, pp. 328-330.