Online Ethnography

Online Ethnography is a form of ethnographic research that systematically studies digitally mediated social practices and cultural phenomena within online communities or virtual environments, distinguishing it from traditional ethnography by its focus on internet-based interaction spaces.

665

Publications

51.7K

Citations

1.1K

Authors

523

Institutions

Publications per year

2017–2026

200

Variants

Netnography

Authors

1.1K

  1. SP
    Sarah Pink

    RMIT University, Australia

    7 publications · 403 citations

    7

    h-index

  2. HA
    Heidi A. Campbell

    Texas A&M University, United States

    6 publications · 361 citations

    6

    h-index

  3. RV
    Robert V. Kozinets

    University of Southern California, United States

    4 publications · 4.9K citations

    4

    h-index

  4. JP
    John Postill

    RMIT University, Australia

    4 publications · 822 citations

    4

    h-index

  5. JA
    Jannis Androutsopoulos

    Universität Hamburg, Germany

    4 publications · 907 citations

    4

    h-index

1–5 of 1.1K

Venues

  1. New Media & Society

    25 publications · 2.2K citations

    22

    h-index

  2. Qualitative Research

    QR · 16 publications · 1.8K citations

    14

    h-index

  3. Choice Reviews Online

    CRO · 13 publications · 2.1K citations

    13

    h-index

  4. Information Communication & Society

    ICS · 11 publications · 614 citations

    11

    h-index

  5. Ethnography & Education

    11 publications · 377 citations

    10

    h-index

1–5