Social Marketing Quarterly

Book Review

Lawrence W. Green, Marshall W. Kreuter, R. Craig Lefebvre · 2000 · 429 citations

Public Health Communication: Evidence for Behavior Change

Alan R. Andreasen · 2002 · 324 citations

Public Health, Health Behavior, Health Education +10

Social Marketing: An Approach to Planned Social Change

Philip Kotler, Gerald Zaltman · 1997 · 250 citations

Business, Marketing, Marketing Management +6

Choosing Effective Behavior Change Tools

Doug McKenzie‐Mohr, P. Wesley Schultz · 2014 · 249 citations

Public Health, Marketing, Behavior Change Theory +15

Best of Breed: When it Comes to Gaining a Market Edge While Supporting a Social Cause, “Corporate Social Marketing” Leads the Pack

Philip Kotler, Nancy Lee · 2005 · 243 citations

Management, Marketing, Marketing Management +5