Concepedia
Statistics
Publications
48
Citations
6K
H-Index
27
Active since
1966
Affiliations
Georgetown University(Current)
University of Illinois System
University of Illinois Urbana-Champaign
University at Buffalo, State University of New York
Alan R. Andreasen is an author at Georgetown University specializing in marketing, marketing management, and business.
Publications per year
1966–2015
Marketing Social Marketing in the Social Change Marketplace
Alan R. Andreasen · Journal of Public Policy & Marketing · 2002 · 945 citations
Business, Marketing, Marketing Management +9
Social Marketing: Its Definition and Domain
Alan R. Andreasen · Journal of Public Policy & Marketing · 1994 · 850 citations
Business, Marketing, Marketing Management +3
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
John L. Graham, Alan R. Andreasen · Journal of Marketing Research · 1997 · 832 citations
Business, Marketing, Marketing Management +15
Marketing social change
Alan R. Andreasen · 1995 · 382 citations
Public Health Communication: Evidence for Behavior Change
Alan R. Andreasen · Social Marketing Quarterly · 2002 · 324 citations
Public Health, Health Behavior, Health Education +10
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