Concepedia

Alan R. Andreasen

AR

48

Publications

6K

Citations

27

H-Index

1966

Active since

Affiliations

Georgetown University(Current)

University of Illinois System

University of Illinois Urbana-Champaign

University at Buffalo, State University of New York

Alan R. Andreasen is an author at Georgetown University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessSocial MarketingConsumer BehaviorMarketing CommunicationEconomicsInteractive MarketingArts

Publications per year

1966–2015

48

Publications

48

Marketing Social Marketing in the Social Change Marketplace

Alan R. Andreasen · Journal of Public Policy & Marketing · 2002 · 931 citations

Specific Social Marketing, Advertising, Personal Branding +12

Social Marketing: Its Definition and Domain

Alan R. Andreasen · Journal of Public Policy & Marketing · 1994 · 840 citations

Culture, Revised Definition, Future Growth +10

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

John L. Graham, Alan R. Andreasen · Journal of Marketing Research · 1997 · 832 citations

Customer Satisfaction, Powerful Approach, Social Marketing +21

Marketing social change

Alan R. Andreasen · 1995 · 382 citations

Management, Social Marketing, Marketing Communication +5

Public Health Communication: Evidence for Behavior Change

Alan R. Andreasen · Social Marketing Quarterly · 2002 · 324 citations

Health Campaigns, Health Intervention, Health Communication +7

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