Alan R. Andreasen - Concepedia

Author

Alan R. Andreasen

Georgetown University

Also Known As

A. Andreasen, A.R. Andreasen, ALAN ANDREASEN, ALAN R. ANDREASEN, Alan Andreasen, Alan R. Andreasen, Andreasen, Alan R.

132

Publications

7.7K

Citations

H-Index

143

Concepts

All Affiliations

Georgetown University University of Illinois System University of Illinois Urbana-Champaign University at Buffalo, State University of New York

About

Alan R. Andreasen is an author at Georgetown University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	23	33	5K
2	Business	15	20	2.1K
3	Arts	7	7	653
4	Health Sciences	4	4	377
5	Education	1	1	68

Alan R. Andreasen

Publications

Citations

H-Index

Page 1

	Year	Citations
Marketing Social Marketing in the Social Change Marketplace Alan R. Andreasen Journal of Public Policy & Marketing Specific Social MarketingAdvertisingPersonal BrandingDigital MarketingMedia Marketing	2002	931
Social Marketing: Its Definition and Domain Alan R. Andreasen Journal of Public Policy & Marketing CultureRevised DefinitionFuture GrowthDigital MarketingInteractive Marketing	1994	840
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment John L. Graham, Alan R. Andreasen Journal of Marketing Research Customer SatisfactionPowerful ApproachSocial MarketingSocial ChangeSocial Determinants Of Health	1997	832
Marketing social change Alan R. Andreasen ManagementSocial MarketingMarketing CommunicationConsumer ResearchConsumer Behavior	1995	382
Public Health Communication: Evidence for Behavior Change Alan R. Andreasen Social Marketing Quarterly Health CampaignsHealth InterventionHealth CommunicationHealthcare CommunicationHealth Behavior	2002	324
Consumer Response to Unsatisfactory Purchases: A Survey of Perceiving Defects, Voicing Complaints, and Obtaining Redress Arthur Best, Alan R. Andreasen Law & Society Review Customer SatisfactionConsumer StudyConsumer ResearchCommunicationBuying Behavior	1977	272
Life Status Changes and Changes in Consumer Preferences and Satisfaction Alan R. Andreasen Journal of Consumer Research Customer SatisfactionQuality Of LifeBehavioral Decision MakingConsumer StudyConsumer Research	1984	224
The Disadvantaged Consumer Thomas A. Klein, Alan R. Andreasen Journal of Marketing Social InequalityEconomicsConsumer Decision MakingConsumer UncertaintyConsumer Economics	1977	186
The Life Trajectory of Social Marketing Alan R. Andreasen Marketing Theory Interactive MarketingSociologyManagementSocial MarketingConsumer Research	2003	185
Predictors of Attendance at the Performing Arts Alan R. Andreasen, Russell W. Belk Journal of Consumer Research MusicConsumer ResearchArt ManagementArts ManagementSeptember 1980	1980	177

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