John L. Graham

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

John L. Graham, Alan R. Andreasen · Journal of Marketing Research · 1997 · 832 citations

Business, Marketing, Marketing Management +15

A Dyadic Study of Interpersonal Information Search

Mary C. Gilly, John L. Graham, Mary Wolfinbarger et al. · Journal of the Academy of Marketing Science · 1998 · 727 citations

Social Sciences, Psychology, Social Psychology +10

The Knowledge Link: How Firms Compete Through Strategic Alliances

John L. Graham, Joseph L. Badaracco · Journal of Marketing · 1993 · 621 citations · Full text

Management, Strategic Management, Strategy +14

A Field Study of Causal Inferences and Consumer Reaction: The View from the Airport

Valerie S. Folkes, Susan Koletsky, John L. Graham · Journal of Consumer Research · 1987 · 613 citations

Business, Marketing, Psychology +17

Cross-Cultural Interaction: The International Comparison Fallacy?

Nancy J. Adler, John L. Graham · Journal of International Business Studies · 1989 · 421 citations

Social Sciences, Communication, Intercultural Communication +4