Valerie S. Folkes

Consumer Reactions to Product Failure: An Attributional Approach

Valerie S. Folkes · Journal of Consumer Research · 1984 · 1.3K citations

Business, Marketing, Psychology +14

A Field Study of Causal Inferences and Consumer Reaction: The View from the Airport

Valerie S. Folkes, Susan Koletsky, John L. Graham · Journal of Consumer Research · 1987 · 613 citations

Business, Marketing, Psychology +17

Effects of Information About Firms’ Ethical and Unethical Actions on Consumers’ Attitudes

Valerie S. Folkes, Michael A. Kamins · Journal of Consumer Psychology · 1999 · 501 citations

Business, Marketing, Social Psychology +13

Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me

Deborah J. MacInnis, Valerie S. Folkes · Journal of Consumer Psychology · 2017 · 415 citations

Business, Marketing, Marketing Management +9

The Availability Heuristic and Perceived Risk

Valerie S. Folkes · Journal of Consumer Research · 1988 · 294 citations

Social Sciences, Marketing, Social Psychology +17