Concepedia
Statistics
Publications
42
Citations
6.5K
H-Index
30
Active since
1976
Affiliations
University of Southern California(Current)
University of California, Los Angeles
Southern California University for Professional Studies
California State University, Fullerton
Valerie S. Folkes is an author at University of Southern California specializing in management, consumer research, and marketing.
Top concepts
ManagementMarketingConsumer ResearchConsumer BehaviorBusinessBehavioral Decision MakingSocial SciencesConsumer Decision MakingPsychologySocial Psychology
Publications per year
1976–2018
Consumer Reactions to Product Failure: An Attributional Approach
Valerie S. Folkes · Journal of Consumer Research · 1984 · 1.3K citations
Customer Satisfaction, Economics, Consumer Decision Making +15
A Field Study of Causal Inferences and Consumer Reaction: The View from the Airport
Valerie S. Folkes, Susan Koletsky, John L. Graham · Journal of Consumer Research · 1987 · 610 citations
Customer Satisfaction, Behavioral Decision Making, Consumer Study +22
Effects of Information About Firms’ Ethical and Unethical Actions on Consumers’ Attitudes
Valerie S. Folkes, Michael A. Kamins · Journal of Consumer Psychology · 1999 · 499 citations
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me
Deborah J. MacInnis, Valerie S. Folkes · Journal of Consumer Psychology · 2017 · 398 citations
The Availability Heuristic and Perceived Risk
Valerie S. Folkes · Journal of Consumer Research · 1988 · 288 citations
Behavioral Decision Making, Consumer Research, Decision Science +18
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