Concepedia
Statistics
Publications
47
Citations
5.7K
H-Index
28
Active since
1987
Affiliations
University of Southern California(Current)
California Southern University
Stony Brook University
New York University
Kent State University
Michael A. Kamins is an author at University of Southern California specializing in marketing, business, and consumer behavior.
Publications per year
1987–2019
An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep
Michael A. Kamins · Journal of Advertising · 1990 · 1.3K citations
Social Sciences, Marketing, Psychology +14
Congruence between spokesperson and product type: A matchup hypothesis perspective
Michael A. Kamins, Kamal Gupta · Psychology and Marketing · 1994 · 733 citations
Business, Marketing, Marketing Management +11
Effects of Information About Firms’ Ethical and Unethical Actions on Consumers’ Attitudes
Valerie S. Folkes, Michael A. Kamins · Journal of Consumer Psychology · 1999 · 501 citations
Business, Marketing, Social Psychology +13
Two-Sided versus One-Sided Celebrity Endorsements: The Impact on Advertising Effectiveness and Credibility
Michael A. Kamins, Meribeth J. Brand, Stuart A. Hoeke et al. · Journal of Advertising · 1989 · 375 citations
Business, Marketing, Marketing Management +15
Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects
Michael A. Kamins, Lawrence J. Marks, Deborah Skinner · Journal of Advertising · 1991 · 267 citations
Business, Psychology, Social Psychology +15
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