Statistics
Publications
18
Citations
5.2K
H-Index
17
Active since
1990
Affiliations
Mary Wolfinbarger is an author at California State University, Long Beach specializing in marketing, business, and social psychology.
Publications per year
1990–2009
18
18
Shopping Online for Freedom, Control, and Fun
Mary Wolfinbarger, Mary C. Gilly · California Management Review · 2001 · 1.1K citations
A Dyadic Study of Interpersonal Information Search
Mary C. Gilly, John L. Graham, Mary Wolfinbarger et al. · Journal of the Academy of Marketing Science · 1998 · 727 citations
Advertising's Internal Audience
Mary C. Gilly, Mary Wolfinbarger · Journal of Marketing · 1998 · 195 citations
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