Concepedia

Hope Jensen Schau

HJ

Statistics

Publications

41

Citations

7.9K

H-Index

27

Active since

2000

Affiliations

University of Arizona(Current)

DePaul University

Temple University

University of Denver

University of California, Irvine

Hope Jensen Schau is an author at University of Arizona specializing in marketing, business, and marketing management.

Publications per year

2000–2023

41

Publications

41

How Brand Community Practices Create Value

Hope Jensen Schau, Albert M. Muñiz, Eric J. Arnould · Journal of Marketing · 2009 · 2.4K citations

Business, Marketing, Marketing Management +16

We Are What We Post? Self-Presentation in Personal Web Space

Hope Jensen Schau, Mary C. Gilly · Journal of Consumer Research · 2003 · 1.2K citations

Social Sciences, Communication, Social Psychology +16

Religiosity in the Abandoned Apple Newton Brand Community

Albert M. Muñiz, Hope Jensen Schau · Journal of Consumer Research · 2005 · 1K citations

Business, Marketing, Religion +14

The Wisdom of Consumer Crowds

Robert V. Kozinets, Andrea Hemetsberger, Hope Jensen Schau · Journal of Macromarketing · 2008 · 527 citations

Management, Innovation Management, Marketing +12

Vigilante Marketing and Consumer-Created Communications

Albert M. Muñiz, Hope Jensen Schau · Journal of Advertising · 2007 · 352 citations

Business, Marketing, Marketing Management +12

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