Concepedia

Gerald Zaltman

GZ

Statistics

Publications

69

Citations

21K

H-Index

43

Active since

1971

Affiliations

Northwestern University(Current)

University of Pittsburgh

The University of Texas at Austin

Dartmouth College

University of Wisconsin–Madison

Gerald Zaltman is an author at Northwestern University specializing in marketing, business, and marketing management.

Publications per year

1971–2019

68

Publications

69

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

Christine Moorman, Gerald Zaltman, Rohit Deshpandé · Journal of Marketing Research · 1992 · 3.8K citations

Management, Marketing, Organization Studies +12

Factors Affecting Trust in Market Research Relationships

Christine Moorman, Rohit Deshpandé, Gerald Zaltman · Journal of Marketing · 1993 · 3K citations

Management, Organization Studies, Organizational Behavior +6

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

Christine Moorman, Gerald Zaltman, Rohit Deshpandé · Journal of Marketing Research · 1992 · 1.8K citations

Management, Marketing, Organization Studies +12

Social Marketing: An Approach to Planned Social Change

Philip Kotler, Gerald Zaltman · Journal of Marketing · 1971 · 1.8K citations

Business, Marketing, Marketing Management +6

Factors Affecting Trust in Market Research Relationships

Christine Moorman, Rohit Deshpandé, Gerald Zaltman · Journal of Marketing · 1993 · 1.5K citations

Management, Organization Studies, Organizational Behavior +6

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