Concepedia

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

Christine Moorman, Gerald Zaltman, Rohit Deshpandé

Journal of Marketing Research · 1992 · 3.8K citations · 20 references

Concepts

ManagementMarketingOrganization StudiesInterpersonal RelationshipsRelationship MarketingResearch ManagementBusiness Market ResearchKnowledge ExchangeRelationship CommitmentRelationship ManagementTrust In Knowledge SharingDirect EffectsDyadic TrustIndirect EffectsRelationship Processes

Abstract

Christine Moorman, Gerald Zaltman, Rohit Deshpande, Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations, Journal of Marketing Research, Vol. 29, No. 3 (Aug., 1992), pp. 314-328

References

20

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