Concepedia

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

Christine Moorman, Gerald Zaltman, Rohit Deshpandé

Journal of Marketing Research · 1992 · 3.8K citations · 20 references

Abstract

Christine Moorman, Gerald Zaltman, Rohit Deshpande, Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations, Journal of Marketing Research, Vol. 29, No. 3 (Aug., 1992), pp. 314-328

References

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