Concepedia

Richard Vaughn

RV

Statistics

Publications

3

Citations

614

H-Index

3

Active since

1980

Richard Vaughn is an author specializing in marketing, business, and marketing management.

Publications per year

1980–1989

3

Publications

3

How Advertising Works: A Planning Model

Richard Vaughn · Journal of Advertising Research · 1982 · 559 citations

, , +12

On the Relationship Between Motives and Purchase Decisions: Some Empirical Approaches

Brian T. Ratchford, Richard Vaughn · ACR North American Advances · 1989 · 40 citations

, , +15

How Advertising Works: A Planning Model

Richard Vaughn · Journal of Advertising Research · 1980 · 15 citations

, , +12

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