ACR North American Advances · 1989 · 40 citations · 0 references
BusinessMarketingMarketing ManagementConsumer BehaviorMicroeconomicsBehavioral Decision-makingBuy DecisionsConsumer Decision-makingConsumer InvolvementConsumer TheoryProspect TheoryBuyer MotivationConsumer Behavior AnalysisConsumer Decision InvolvementHousehold Purchase DecisionsPurchase Intention EffectsPurchase Intention MeasurementPurchase Motivation Analysis