Concepedia

Consumer Decision Involvement

Consumer Decision Involvement is a psychological state reflecting the degree of perceived personal relevance and motivational arousal elicited by a specific consumption decision, distinguishing it from general or enduring involvement by its situational and choice-contingent nature.

588

Publications

56.6K

Citations

1.4K

Authors

685

Institutions

Publications per year

2017–2026

186

Parents

Publications

588

Measuring the Involvement Construct

Judith Lynne Zaichkowsky · Journal of Consumer Research · 1985 · 5.9K citations

, , +11

Metacognitive Experiences in Consumer Judgment and Decision Making

Norbert Schwarz · Journal of Consumer Psychology · 2004 · 1.3K citations · Full text

, , +16

Consumer Behaviour in Tourism

Luiz Moutinho · European Journal of Marketing · 1987 · 1.2K citations

, , +17

Social media influencer marketing: A systematic review, integrative framework and future research agenda

Demetris Vrontis, Anna Makrides, Michael Christofi et al. · International Journal of Consumer Studies · 2021 · 1.1K citations · Full text

, , +13

Affective and Cognitive Factors in Preferences

Robert B. Zajonc, Hazel Rose Markus · Journal of Consumer Research · 1982 · 1.1K citations

, , +17

1–5 of 588

Authors

1.4K

  1. IS
    Itamar Simonson

    Stanford University, United States

    5 publications · 1.2K citations

    5

    h-index

  2. BH
    Brenda Happell

    Central Queensland University, Australia

    5 publications · 149 citations

    5

    h-index

  3. EP
    Ellen Peters

    The Ohio State University, United States

    4 publications · 313 citations

    4

    h-index

  4. GJ
    Gavan J. Fitzsimons

    Duke University, United States

    4 publications · 1.3K citations

    4

    h-index

  5. BS
    Brett Scholz

    Australian National University, Australia

    3 publications · 101 citations

    3

    h-index

1–5 of 1.4K

Institutions

685

  1. The University of Sydney

    Sydney, Australia

    9 h-index

    17 publications

    824 citations

  2. University of Pennsylvania

    Philadelphia, United States

    7 h-index

    12 publications

    1.1K citations

  3. Stanford University

    Stanford, United States

    7 h-index

    8 publications

    1.2K citations

  4. University of Michigan

    Ann Arbor, United States

    7 h-index

    10 publications

    4.1K citations

  5. University of Toronto

    Toronto, Canada

    6 h-index

    8 publications

    1.3K citations

  6. Carnegie Mellon University

    Pittsburgh, United States

    6 h-index

    6 publications

    1.2K citations

  7. University of California, Los Angeles

    Los Angeles, United States

    6 h-index

    6 publications

    767 citations

  8. Duke University

    Durham, United States

    5 h-index

    8 publications

    1.2K citations

1–8 of 685

Venues

  1. Journal of Consumer Research

    JCR · 30 publications · 15.5K citations

    28

    h-index

  2. Journal of Business Research

    JBR · 12 publications · 1.4K citations

    12

    h-index

  3. Journal of Marketing Research

    12 publications · 1.3K citations

    12

    h-index

  4. Journal of Consumer Psychology

    12 publications · 3.3K citations

    11

    h-index

  5. Psychology and Marketing

    12 publications · 1.2K citations

    11

    h-index

1–5