Concepedia

Anna Makrides

AM

3

Publications

1.2K

Citations

3

H-Index

2019

Active since

Affiliations

University of Nicosia(Current)

Anna Makrides is an author at University of Nicosia specializing in marketing, business, and communication.

Top concepts

BusinessMarketingManagementCommunicationMedia MarketingBrand ManagementDigital MarketingIntegrated MarketingInteractive MarketingMarketing Communication

Publications per year

2019–2021

3

Publications

3

Social media influencer marketing: A systematic review, integrative framework and future research agenda

Demetris Vrontis, Anna Makrides, Michael Christofi et al. · International Journal of Consumer Studies · 2021 · 1K citations · Full text

Digital Marketing, Social Marketing, Consumer Research +26

The Gold Rush of Digital Marketing: Assessing Prospects of Building Brand Awareness Overseas

Anna Makrides, Demetris Vrontis, Michael Christofi · Business Perspectives and Research · 2019 · 127 citations · Full text

Digital Business, Digital Marketing, International Marketing +22

The efficacy of market sensing and family-controlled board in the new product development performance of family firms in emerging market

Huda Khan, Nadia Zahoor, Ali Meftah Gerged et al. · Journal of Business Research · 2021 · 13 citations · Full text

Family Management, Market Sensing, Family Business Studies +9

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