Affective and Cognitive Factors in Preferences

Abstract

Journal Article Affective and Cognitive Factors in Preferences Get access Robert B. Zajonc, Robert B. Zajonc Search for other works by this author on: Oxford Academic PubMed Google Scholar Hazel Markus Hazel Markus Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 9, Issue 2, September 1982, Pages 123–131, https://doi.org/10.1086/208905 Published: 01 September 1982 Article history Received: 01 November 1981 Published: 01 September 1982