Concepedia

Measuring the Involvement Construct

Judith Lynne Zaichkowsky

Journal of Consumer Research · 1985 · 5.9K citations · 29 references

DOI

Concepts

Abstract

Journal Article Measuring the Involvement Construct Get access Judith Lynne Zaichkowsky Judith Lynne Zaichkowsky Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 3, December 1985, Pages 341–352, https://doi.org/10.1086/208520 Published: 01 December 1985 Article history Received: 01 March 1984 Revision received: 01 June 1985 Published: 01 December 1985

References

29

The Theory of Buyer Behavior

Stewart W. Bither, John A. Howard, Jagdish N. Sheth · Journal of Marketing · 1971 · 2.8K citations

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An Information Processing Theory of Consumer Choice

Ivan Ross, James R. Bettman · Journal of Marketing · 1979 · 2.3K citations

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Personal involvement as a determinant of argument-based persuasion.

Richard E. Petty, John T. Cacioppo, Rachel Goldman · Journal of Personality and Social Psychology · 1981 · 1.8K citations

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Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.

Richard E. Petty, John T. Cacioppo · Journal of Personality and Social Psychology · 1979 · 1.5K citations

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Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Andrew A. Mitchell, Jerry C. Olson · Journal of Marketing Research · 1981 · 1.5K citations

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