Concepedia

Involvement Scale Development

Involvement Scale Development is a scholarly methodology within consumer behavior research that systematically constructs and validates measurement instruments to quantify the degree of personal, situational, or cognitive engagement individuals express toward products, brands, or consumption activities.

125

Publications

18.2K

Citations

325

Authors

171

Institutions

Publications per year

2017–2026

21

Parents

Publications

125

Measuring the Involvement Construct

Judith Lynne Zaichkowsky · Journal of Consumer Research · 1985 · 5.9K citations

, , +11

The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising

Judith Lynne Zaichkowsky · Journal of Advertising · 1994 · 1.7K citations

, , +16

A Generalized Multidimensional Scale for Measuring Customer Engagement

Shiri D. Vivek, Sharon E. Beatty, Vivek Dalela et al. · The Journal of Marketing Theory and Practice · 2014 · 693 citations

, , +13

Handbook of marketing scales: multi-item measures for marketing and consumer behavior research

Choice Reviews Online · 1993 · 645 citations

, , +14

A comparative analysis of four scales of consumer involvement

Banwari Mittal · Psychology and Marketing · 1995 · 637 citations

, , +9

1–5 of 125

Authors

325

  1. EF
    Edward F. McQuarrie

    Santa Clara University, United States

    3 publications · 412 citations

    3

    h-index

  2. CA
    Cindy A. Scherb

    Winona State University, United States

    3 publications · 69 citations

    3

    h-index

  3. JM
    J. Michael Munson

    Santa Clara University, United States

    3 publications · 412 citations

    3

    h-index

  4. JW
    Johan W. Groothoff

    University of Groningen, Netherlands

    2 publications · 299 citations

    2

    h-index

  5. GT
    Gerard T. Kyle

    Texas A&M University, United States

    2 publications · 314 citations

    2

    h-index

1–5 of 325

Institutions

171

  1. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    4 h-index

    9 publications

    209 citations

  2. Florida State University

    Tallahassee, United States

    4 h-index

    5 publications

    1K citations

  3. Winona State University

    Winona, United States

    3 h-index

    3 publications

    69 citations

  4. King's College London

    London, United Kingdom

    3 h-index

    9 publications

    279 citations

  5. The Ohio State University

    Columbus, United States

    3 h-index

    5 publications

    663 citations

  6. Aristotle University of Thessaloniki

    Thessaloniki, Greece

    3 h-index

    4 publications

    76 citations

  7. Pennsylvania State University

    State College, United States

    3 h-index

    4 publications

    427 citations

  8. University of South Australia

    Adelaide, Australia

    3 h-index

    4 publications

    77 citations

1–8 of 171

Venues

  1. Psychology and Marketing

    8 publications · 1.7K citations

    8

    h-index

  2. ACR North American Advances

    6 publications · 774 citations

    6

    h-index

  3. Psychological Reports

    5 publications · 96 citations

    5

    h-index

  4. PubMed

    Repository · 4 publications · 107 citations

    4

    h-index

  5. Journal of Pediatric Psychology

    3 publications · 190 citations

    3

    h-index

1–5