J. Michael Munson

A Revised Product Involvement Inventory: Improved Usability and Validity

Edward F. McQuarrie, J. Michael Munson · ACR North American Advances · 1992 · 222 citations

Consumer-driven Product Development, Customer Satisfaction, Product Experience +7

Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing

J. Michael Munson, Shelby H. McIntyre · Journal of Marketing Research · 1979 · 170 citations

Marketing Analytics, Cross-cultural Marketing, International Marketing +22

The Zaichkowsky Personal Involvement Inventory: Modification and Extension

Edward F. McQuarrie, J. Michael Munson · ACR North American Advances · 1987 · 167 citations

Social Influence, User Involvement, Participant Observation

Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing

J. Michael Munson, Shelby H. McIntyre · Journal of Marketing Research · 1979 · 93 citations

Cross-cultural Communication, Culture, Cross-cultural Marketing +12

The importance of values in understanding organizational behavior

Barry Z. Posner, J. Michael Munson · Human Resource Management · 1979 · 80 citations