Concepedia
Statistics
Publications
26
Citations
1.4K
H-Index
20
Active since
1977
Affiliations
Santa Clara University(Current)
The University of Texas at San Antonio
J. Michael Munson is an author at Santa Clara University specializing in social sciences, management, and marketing.
Publications per year
1977–2009
A Revised Product Involvement Inventory: Improved Usability and Validity
Edward F. McQuarrie, J. Michael Munson · ACR North American Advances · 1992 · 222 citations
Architecture, Educational Measurement, User Experience Design +7
Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing
J. Michael Munson, Shelby H. McIntyre · Journal of Marketing Research · 1979 · 171 citations
Social Sciences, Marketing, Marketing Management +11
The Zaichkowsky Personal Involvement Inventory: Modification and Extension
Edward F. McQuarrie, J. Michael Munson · ACR North American Advances · 1987 · 168 citations
Social Sciences, Social Psychology, Interpersonal Relationships +3
J. Michael Munson, Shelby H. McIntyre · Journal of Marketing Research · 1979 · 94 citations
The importance of values in understanding organizational behavior
Barry Z. Posner, J. Michael Munson · Human Resource Management · 1979 · 81 citations
Management, Organization Studies, Organizational Behavior +12
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