Involvement Measurement
Involvement Measurement is a scholarly construct within consumer behavior research that systematically assesses the degree of personal relevance and psychological engagement a consumer experiences toward a product, brand, or purchase decision.
221
Publications
33.4K
Citations
597
Authors
277
Institutions
Publications per year
2017–2026
45
Parents
221
Measuring the Involvement Construct
Judith Lynne Zaichkowsky · Journal of Consumer Research · 1985 · 5.9K citations
Measuring Consumer Involvement Profiles
Gilles Laurent, Jean‐Noël Kapferer · Journal of Marketing Research · 1985 · 2K citations
1–5 of 221
597
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1–5 of 597
277
University of Sheffield
Sheffield, United Kingdom
11 h-index
20 publications
5.6K citations

University of Warwick
Coventry, United Kingdom
9 h-index
29 publications
25.3K citations
University of Oxford
Oxford, United Kingdom
8 h-index
17 publications
7.5K citations
University College London
London, United Kingdom
7 h-index
31 publications
5.4K citations
King's College London
London, United Kingdom
7 h-index
17 publications
4.9K citations

University of Exeter
Exeter, United Kingdom
6 h-index
15 publications
5K citations

The University of Adelaide
Adelaide, Australia
6 h-index
9 publications
434 citations

University of South Australia
Adelaide, Australia
5 h-index
6 publications
224 citations
1–8 of 277
13 publications · 1.4K citations
12
h-index
9 publications · 2.8K citations
9
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8 publications · 1.8K citations
8
h-index
8 publications · 605 citations
7
h-index
JBR · 6 publications · 827 citations
6
h-index
1–5