Involvement Measurement

Involvement Measurement is a scholarly construct within consumer behavior research that systematically assesses the degree of personal relevance and psychological engagement a consumer experiences toward a product, brand, or purchase decision.

221

Publications

33.4K

Citations

597

Authors

277

Institutions

Publications per year

2017–2026

45

Authors

597

  1. SS
    Sophie Staniszewska

    University of Warwick, United Kingdom

    8 publications · 4.7K citations

    8

    h-index

  2. RB
    Rosemary Barber

    University of Sheffield, United Kingdom

    7 publications · 4.5K citations

    7

    h-index

  3. JB
    Johan Bruwer

    University of South Australia, Australia

    6 publications · 279 citations

    6

    h-index

  4. JB
    Jo Brett

    Oxford Brookes University, United Kingdom

    5 publications · 4.4K citations

    5

    h-index

  5. CM
    Carole Mockford

    University of Warwick, United Kingdom

    5 publications · 4.4K citations

    5

    h-index

1–5 of 597

Venues

  1. ACR North American Advances

    13 publications · 1.4K citations

    12

    h-index

  2. Research Involvement and Engagement

    9 publications · 2.8K citations

    9

    h-index

  3. Psychology and Marketing

    8 publications · 1.8K citations

    8

    h-index

  4. Health Expectations

    8 publications · 605 citations

    7

    h-index

  5. Journal of Business Research

    JBR · 6 publications · 827 citations

    6

    h-index

1–5