Concepedia

Jean‐Noël Kapferer

JK

Statistics

Publications

43

Citations

12K

H-Index

33

Active since

1985

Affiliations

HEC Paris(Current)

Université Grenoble Alpes

Centre d'Etudes et de Recherches Appliquées à la Gestion

Institut National de la Statistique et des Etudes Economiques

Aix-Marseille Université

Jean‐Noël Kapferer is an author at HEC Paris specializing in business, marketing, and marketing management.

Publications per year

1985–2022

43

Publications

43

‘Building Strong Brands’

Jean‐Noël Kapferer · Journal of Brand Management · 1996 · 2.1K citations

Measuring Consumer Involvement Profiles

Gilles Laurent, Jean‐Noël Kapferer · Journal of Marketing Research · 1985 · 2K citations

Business, Marketing, Marketing Management +14

Measuring Consumer Involvement Profiles

Gilles Laurent, Jean‐Noël Kapferer · Journal of Marketing Research · 1985 · 762 citations

Business, Marketing, Marketing Management +14

Do brand personality scales really measure brand personality?

Audrey Azoulay, Jean‐Noël Kapferer · Journal of Brand Management · 2003 · 754 citations

Business, Marketing, Marketing Management +13

The luxury strategy: break the rules of marketing to build luxury brands

Jean‐Noël Kapferer, Vincent Bastien · Choice Reviews Online · 2013 · 742 citations

Business, Marketing, Strategy +12

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