Jean‐Noël Kapferer

Author

Jean‐Noël Kapferer

Also Known As

J. Kapferer, Jean-NOËL Kapferer, Jean-Noel Kapferer, Jean-Noël Kapferer, Jean-Noël M. Kapferer, Jean‐Noël Kapferer, Jean‐noël Kapferer, Kapferer, Jean-Noel, Kapferer, Jean-Noël

251

Publications

13.9K

Citations

H-Index

Concepts

All Affiliations

HEC Paris Université Grenoble Alpes Centre d'Etudes et de Recherches Appliquées à la Gestion Institut National de la Statistique et des Etudes Economiques Aix-Marseille Université

About

Jean‐Noël Kapferer is an author at HEC Paris specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	25	32	9.5K
2	Business	22	27	8.4K
3	Engineering	2	2	381
4	Arts	1	1	22
5	Art History	1	1	171

Jean‐Noël Kapferer

Publications

11.8K

Citations

H-Index

Page 1

	Year	Citations
‘Building Strong Brands’ Jean‐Noël Kapferer Journal of Brand Management MarketingBrand EquityBrand PositioningLuxury BrandingPositioning (Marketing)	1996	2.1K
Measuring Consumer Involvement Profiles Gilles Laurent, Jean‐Noël Kapferer Journal of Marketing Research Involvement ProfileConsumer MotivationConsumer StudyConsumer ResearchBuying Behavior	1985	2K
Measuring Consumer Involvement Profiles Gilles Laurent, Jean‐Noël Kapferer Journal of Marketing Research Involvement ProfileConsumer MotivationConsumer StudyConsumer ResearchBuying Behavior	1985	757
Do brand personality scales really measure brand personality? Audrey Azoulay, Jean‐Noël Kapferer Journal of Brand Management MarketingPersonal BrandingManagementConsumer ResearchBrand Awareness	2003	747
The luxury strategy: break the rules of marketing to build luxury brands Jean‐Noël Kapferer, Vincent Bastien Choice Reviews Online	2013	741
The New Strategic Brand Management Jean‐Noël Kapferer HAL (Le Centre pour la Communication Scientifique Directe)	2004	710
The specificity of luxury management: Turning marketing upside down Jean‐Noël Kapferer, Vincent Bastien Journal of Brand Management LuxuryLuxury Brand ManagementManagementBusinessMarketing Management	2009	626
Managing luxury brands Jean‐Noël Kapferer Journal of Brand Management MarketingLuxuryBrand EquityLuxury Brand ManagementPositioning (Marketing)	1997	356
Executive Insights: Real Differences between Local and International Brands: Strategic Implications for International Marketers Isabelle Schuiling, Jean‐Noël Kapferer Journal of International Marketing International MarketingBrand StrategyInternational Business StrategyExecutive InsightsManagement	2004	345
Abundant rarity: The key to luxury growth Jean‐Noël Kapferer Business Horizons EconomicsAbundant RarityBusinessLuxury GoodsDegrowth	2012	273

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