Concepedia
2
Publications
757
Citations
H-Index
2003
Active since
Affiliations
Boston College(Current)
Audrey Azoulay is an author at Boston College specializing in brand equity, brand awareness, and management.
Top concepts
MarketingManagementBrand EquityBrand AwarenessConsumer Research
Publications per year
2003–2024
Do brand personality scales really measure brand personality?
Audrey Azoulay, Jean‐Noël Kapferer · Journal of Brand Management · 2003 · 747 citations
Marketing, Personal Branding, Management +4
The Influence of Culture and Gender in Luxury Brand Consumption: A Comparison Across Western and Eastern Culture Consumers
Éric Tafani, Franck Vigneron, Audrey Azoulay et al. · Journal of International Marketing · 2024 · 10 citations · Full text
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