Franck Vigneron

Statistics

Publications

Citations

1.8K

H-Index

Active since

2004

Affiliations

California State University, Northridge(Current)

Aix-Marseille Université

Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille

Centre de Recherche et d’Enseignement de Géosciences de l’Environnement

Franck Vigneron is an author at California State University, Northridge specializing in marketing management, luxury brand consumer behavior, and marketing.

ORCID

Publications per year

2004–2024

Publications

Measuring perceptions of brand luxury

Franck Vigneron, Lester W. Johnson · Journal of Brand Management · 2004 · 1.5K citations

Business, Marketing, Marketing Management +12

Values associated with luxury brand consumption and the role of gender

Élyette Roux, Éric Tafani, Franck Vigneron · Journal of Business Research · 2016 · 211 citations

Business, Marketing, Marketing Management +12

Peer Observation Reports and Student Evaluations of Teaching: Who Are the Experts?

David S. Ackerman, Franck Vigneron · Alberta Journal of Educational Research · 2009 · 41 citations · Full text

Education, Educational Assessment, Teaching +15

Luxury brand desirability and fashion equity: The joint moderating effect on consumers’ commitment toward luxury brands

Melanie Pham, Pierre Valette‐Florence, Franck Vigneron · Psychology and Marketing · 2018 · 26 citations · Full text

Business, Marketing, Marketing Management +11

The Influence of Culture and Gender in Luxury Brand Consumption: A Comparison Across Western and Eastern Culture Consumers

Éric Tafani, Franck Vigneron, Audrey Azoulay et al. · Journal of International Marketing · 2024 · 14 citations · Full text

Business, Marketing, Marketing Management +15

1–5 of 5