Concepedia
Statistics
Publications
57
Citations
5.4K
H-Index
32
Active since
1990
Affiliations
Université Grenoble Alpes(Current)
Centre d'Etudes et de Recherches Appliquées à la Gestion
Aix-Marseille Université
Université Pierre Mendès France
Centre National de la Recherche Scientifique
Pierre Valette‐Florence is an author at Université Grenoble Alpes specializing in marketing, business, and marketing management.
Publications per year
1990–2025
When consumers love their brands: Exploring the concept and its dimensions
Noël Albert, Dwight Merunka, Pierre Valette‐Florence · Journal of Business Research · 2007 · 611 citations
Business, Marketing, Marketing Management +10
The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms
Omer Farooq, Marielle Audrey Payaud, Dwight Merunka et al. · Journal of Business Ethics · 2013 · 556 citations
Management, Organization Studies, Organizational Behavior +13
Conceptual and operational aspects of brand loyalty: an empirical investigation
Yorick Odin, Pierre Valette‐Florence · Journal of Business Research · 2001 · 474 citations
Business, Marketing, Marketing Management +16
Brand passion: Antecedents and consequences
Noël Albert, Dwight Merunka, Pierre Valette‐Florence · Journal of Business Research · 2012 · 326 citations
Business, Marketing, Marketing Management +12
The impact of brand personality and sales promotions on brand equity
Pierre Valette‐Florence, Haythem Guizani, Dwight Merunka · Journal of Business Research · 2009 · 231 citations
Business, Marketing, Marketing Management +15
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