Concepedia

Dwight Merunka

DM

34

Publications

4.7K

Citations

25

H-Index

2000

Active since

Affiliations

Aix-Marseille Université(Current)

Kedge Business School

Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille

Centre de Recherche et d’Enseignement de Géosciences de l’Environnement

EM Strasbourg Business School

Dwight Merunka is an author at Aix-Marseille Université specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementConsumer ResearchBrand EquityBrand AwarenessConsumer BehaviorBrand StrategyBrand ManagementBrand Development

Publications per year

2000–2021

34

Publications

34

The role of brand love in consumer‐brand relationships

Noël Albert, Dwight Merunka · Journal of Consumer Marketing · 2013 · 650 citations

Digital Marketing, Consumer Research, Brand Strategy +18

When consumers love their brands: Exploring the concept and its dimensions

Noël Albert, Dwight Merunka, Pierre Valette‐Florence · Journal of Business Research · 2007 · 600 citations

Brand Equity, Personal Branding, Management +8

The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms

Omer Farooq, Marielle Audrey Payaud, Dwight Merunka et al. · Journal of Business Ethics · 2013 · 543 citations

Organizational Communication, Management, Business +9

Convenience samples of college students and research reproducibility

Robert A. Peterson, Dwight Merunka · Journal of Business Research · 2013 · 540 citations

Convenience Samples, Student Retention, Education +4

Brand passion: Antecedents and consequences

Noël Albert, Dwight Merunka, Pierre Valette‐Florence · Journal of Business Research · 2012 · 318 citations

Brand Equity, Personal Branding, Brand Passion +9

Rows per page

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