Concepedia
Statistics
Publications
34
Citations
4.7K
H-Index
25
Active since
2000
Affiliations
Aix-Marseille Université(Current)
Kedge Business School
Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille
Centre de Recherche et d’Enseignement de Géosciences de l’Environnement
EM Strasbourg Business School
Dwight Merunka is an author at Aix-Marseille Université specializing in marketing, management, and business.
Top concepts
MarketingBusinessManagementConsumer ResearchBrand EquityBrand AwarenessConsumer BehaviorBrand StrategyBrand ManagementBrand Development
Publications per year
2000–2021
The role of brand love in consumer‐brand relationships
Noël Albert, Dwight Merunka · Journal of Consumer Marketing · 2013 · 650 citations
Digital Marketing, Consumer Research, Brand Strategy +18
When consumers love their brands: Exploring the concept and its dimensions
Noël Albert, Dwight Merunka, Pierre Valette‐Florence · Journal of Business Research · 2007 · 600 citations
Brand Equity, Personal Branding, Management +8
The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms
Omer Farooq, Marielle Audrey Payaud, Dwight Merunka et al. · Journal of Business Ethics · 2013 · 543 citations
Organizational Communication, Management, Business +9
Convenience samples of college students and research reproducibility
Robert A. Peterson, Dwight Merunka · Journal of Business Research · 2013 · 540 citations
Convenience Samples, Student Retention, Education +4
Brand passion: Antecedents and consequences
Noël Albert, Dwight Merunka, Pierre Valette‐Florence · Journal of Business Research · 2012 · 318 citations
Brand Equity, Personal Branding, Brand Passion +9
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