Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille

Statistics

Publications

1.6K

Citations

8.3K

Authors

Location

Toulon, France

Also known as CERGAM

Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille is a facility institution in Toulon, France known for business, marketing, and marketing management.

Homepage ROR

Top concepts

BusinessMarketingBrand ManagementMarketing ManagementSocial SciencesManagementBrand ExperienceConsumer BehaviorBrand ImageBrand Associations

Publications

1.6K

Tribal marketing

Bernard Covà, Véronique Cova · European Journal of Marketing · 2002 · 862 citations

Social Sciences, Marketing, Sociology +12

How Perceived Corporate Social Responsibility Affects Employee Cynicism: The Mediating Role of Organizational Trust

Carolina Serrano‐Archimi, Emmanuelle Reynaud, Hina Mahboob Yasin et al. · Journal of Business Ethics · 2018 · 357 citations · Full text

Management, Organization Studies, Organizational Behavior +8

Innovation in the tourism industry: The case of Tourism@

Bénédicte Aldebert, Rani Jeanne Dang, Christian Longhi · Tourism Management · 2010 · 277 citations

Management, Innovation Management, Tourism Management +12

Values associated with luxury brand consumption and the role of gender

Élyette Roux, Éric Tafani, Franck Vigneron · Journal of Business Research · 2016 · 211 citations

Business, Marketing, Marketing Management +12

The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit

Leila Hamzaoui, Dwight Merunka · Journal of Consumer Marketing · 2006 · 178 citations

Business, Marketing, Marketing Management +15

1–5 of 1.6K

Authors

AR
Alain Roger
Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille
105 publications · 590 citations
11
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SL
Soulaimane Laghzaoui
Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille
18 publications · 98 citations
6
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PB
Pierre Batteau
Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille
48 publications · 50 citations
4
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LH
Leila Hamzaoui
Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille
8 publications · 179 citations
1
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RT
René Teboul
Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille
2 publications · 27 citations
1
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1–5 of 5